Tools

During the autumn of 2010, B&B Tools, together with most of their suppliers, took an Expomobil 60 on a road show to 29 places in Sweden. The object of the exercise was to create an activity that would generate sales and increase customer traffic to retailers. It was such a success that Tools repeated the exercise the following year.

At each location, the trailer was parked close to a retail store, giving customers the opportunity to try out different tools and talk to representatives from the suppliers. One very popular part of the event was the barbeque, where customers were served hamburgers from Sibylla straight from the grill.
 

Galleri