Electrolux

Over the years Expomobil has helped Electrolux Hemprodukter and Electrolux Storkök with the majority of their road shows. The show trailer has enabled them to visit a number of different target groups; Electrolux Hemprodukter concentrated on retailers, while Electrolux Storkök visited restaurants and catering facilities.

At the start of 2006, Electrolux Hemprodukter went on a road show with a 60 m2 trailer. The target group was made up of retailers and the objective was to launch and provide training in the new Insight cookers. Over a period of 6 weeks the trailer stopped in 25 different towns.
 

"By using a roadshow we get the chance to meet our customers and their personnel personally. It’s a wonderful opportunity to show, explain and demonstrate, and visitors to try out our products themselves – giving much better results than, for example, mailings to shops.
Through our cooperation with Expomobil, we were able to make use of a professional team with a wealth of experience and practice, which turned our roadshow into an enormously successful project. This year, like last year, we exceeded our set goal for number of visitors by 17% - despite having set a high goal for this year’s roadshow. We’re delighted with our cooperation with Expomobil and everything went according to plan."
Martina Borgman
Brand Manager
Electrolux HemProdukter AB

In the autumn of 2004, a road show was organised for Floor Care, with very good results. The aim was to present new products and get retailers involved. Nearly 700 carefully selected visitors came to the profiled show-trailer.

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