Bang & Olufsen

Bang & Olufsen has organised two Expomobil road shows in Sweden. The aim has been to meet retailers and demonstrate new products, and, above all, to train them in a new product. At certain venues, retailers were able to invite VIP customers along, which proved a great success. The trailers made it easy for retailers to meet and interact with their customers, and the customers appreciated meeting B&O in an informal environment.
 

We were extremely pleased with every aspect of our event, says Anita Holmberg, Product Manager at Bang & Olufsen.”

Photograph Åke Eson Lindman.

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