Proffice

During the spring of 2010 Proffice went on tour with an Expomobil 60, together with the newspaper Aftonbladet. The trailer kept to Swedish roads most of the time but did make a short 2-day detour to Oslo.

The aim of the tour was to “speed things up” in Sweden and Norway”, i.e. to generate a belief in the future and jobs for the people of Sweden and Norway, while at the same time building the Proffice trademark.

Proffice focused first and foremost on the general public, but also targeted trade and industry, municipal politicians, employment offices and the media.

Proffice Norge (Norway) about the two days in Oslo at Jernbanetorget:
The event was a huge success in Oslo – a big thank-you to all those who made it possible! We had marvellous sunny days, the support of great contract customers who provided free buns, yoghurt and ice-cream, a packed job-seeking class and more CV registrations than we had dared hope for.

In the morning rush hour alone, we distributed 1000 “tip us off” cards and flyers – and the Job Guide paperback (Jobbkoll) was extremely well received.

Feedback from participant in the job-seeking class:
“This was a novel experience and a wonderfully different way to approach job hunting.”

Proffice Norge, Ingvild Mørkved, Responsible for Marketing
 

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