Interpares Woody

Interpares, at present owned by 57 independent building material dealers, is Sweden’s oldest chain of independent retail traders.  The Woody Bygghandel trade mark was adopted in 1999 as a means of raising the company’s profile on the market and increasing awareness about the products and services offered. The three-week road show in 2005 targeted building professionals and DIY enthusiasts.  Five leading suppliers, Luna, Grunda, Gigant, Skydda and ESSVE, each had their own exhibition stand in the trailer.

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