E.ON

As part of their extensive 2005 campaign, amongst other things to introduce the name-change from Sydkraft to E.ON and to generate new business, the electricity group launched a major road show with an Expomobil 40. The tour targeted key customers, consumers, employees and the media. It was a dynamic tour, performed with precision, which fitted in well with other E.ON marketing initiatives.

“We met a total of 40 000 private and prospective customers during the tour. 10 000 visited the inside of the trailer where they were given advice on different types of agreement and energy use.  These consultations resulted in over 2 400 agreements to supply electricity and masses of good will.”
Petra Janfelt, E.ON

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