The Swiss Football Association

Ahead of the 2008 European Championships, hosted by Switzerland and Austria, the Swiss Football Association organised a two-year road show based on the theme “Play Football on Tour”. The inside of the trailer was designed as a miniature football arena and a 900 m2football village was created outside. In 14 months the trailer was set up in 74 towns and villages in Switzerland, in all of the country’s 26 cantons, and was visited by almost 250 000 visitors!

The aim of the Swiss Football Association’s road show was, amongst other things, to get the population at large, the media and politicians in the mood for the European Championship and they were also on the lookout for new trainers and potential football professionals amongst school children.
 

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