APC – American Power Conversion

APC, American Power Conversion, is one of the world’s leading providers of power protection and online monitoring services. In 2003 and 2004, APC visited VIP customers and took part in international trade fairs with the support of Expomobil AB. The roadshow was negotiated by APC at group level, so it could then be used by each marketing organisation across Europe. The APC power Truck road show visited virtually every country in Europe during the two year tour. 

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