HP

HP is a global supplier of technology solutions to consumers, companies and institutions all over the world. Its solutions comprise IT infrastructure, personal computers and access products, global services, image processing and printing.

The HP road show ran over three intensive weeks in 2005 from the far south to the far north of Sweden. The show-trailer parked outside Scandic hotels throughout the country and visitors were invited to learn more about HP products and solutions. As a complement to the trailer, Scandic hotels’ conference facilities were booked for seminars. The message was: SmartOffice – business
advantage – optimise your IT environment.

The road show was designed to increase awareness about HP in Sweden and to present the company’s broad range of products and solutions. The ultimate aim was to increase both sales and brand awareness in the SME mid market segment.

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